Becoming a Business BadAss
Welcome to the Becoming a Business BadAss Podcast!
Episodes

2 hours ago
2 hours ago
27 min
If you've ever caught yourself thinking:
'I just need more clients...'
'Or once this launch is over, everything will settle down...'
...this episode is for you.
In this week's podcast, I share a simple five-question framework that will help you stop feeling overwhelmed and start solving problems with clarity.
You'll discover -
Why successful business owners don't have fewer problems - just better ones
The biggest mistake most people make when they're trying to solve a problem
The five questionsto coach yourself through any business challenge
How to turn one overwhelming problem into a simple list of actions
Whether you're struggling with sales, clients, confidence or simply feeling stuck, this is an episode you'll come back to again and again.
Grab a notebook...this one is practical!
Sign up for the In Demand Cash Sprint here - https://dawnowen.com/in-demand/
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jul 28, 2026
Jul 28, 2026
33 min
It's another takeover, People!!
This week Rowena Wilding is back in the guest-host seat for Becoming a Business BadAss, and she is not here to be gentle with you!!
In this episode, she's naming the four mistakes she sees business owners make over and over again - the same four, in every sector, at every price point, usually without even realising they're doing it.
No hacks. No 'just post more' nonsense. Just the four fixes you've actually been looking for.
Think about the blank screen you keep staring at. The website you can't make sound right. The proposal you second-guessed. The launch you gave up on the second someone said no. Sound familiar?
She'll be showing you the four problems that cause all these issues. AND she's going to give you the fixes for them all.
It's time to stop searching for silver bullets and get real about what actually makes a difference in your business. No bull.
And if you want the support to find your gaps and fix them properly, that's exactly what In Demand By Design does. Join Rowena and Nic Mooney for a one-day workshop on 15 September to diagnose these problems and build the funnel that fixes them.
Find out more and grab your place here: https://wildingmarketing.co.uk/in-demand-by-design/
Find Rowena here - https://wildingmarketing.co.uk/
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jul 21, 2026
Jul 21, 2026
38 min
We play safe, stay small, overthink our decisions and wait until we feel 'ready' because we believe failure means we're not good enough.
But what if that's exactly what's keeping you stuck?
In this episode, I'm challenging everything you've ever believed about failure and showing you why the most successful women aren't the ones who fail the least. They're the ones who learn the fastest.
I'll introduce you to two of my favourite concepts - Failure Gold and the Massive Fail Plan - and explain how they've transformed not only my own business, but the businesses of so many women I coach.
If you've ever held yourself back from making the offer, raising your prices, putting yourself out there or taking a leap because you're scared it might not work, this episode is for you.
It's time to stop seeing failure as proof you should quit and start seeing it as evidence you're becoming the woman capable of creating the business you really want!
Sign up for Get Coached here - https://dawnowen.com/get-coached/
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jul 14, 2026
Jul 14, 2026
39 min
For the final episode in this special three-part coaching series, I'm doing something a little different.
Instead of hearing from me, you're hearing from the women whose lives have been changed through coaching.
These aren't polished testimonials or rehearsed success stories. They're honest conversations about what it felt like to say yes to coaching, the challenges they faced, the beliefs they had to overcome, and the woman they've become along the way.
As you listen, you'll notice something interesting. Very few of them begin by talking about money or business growth. Instead, they talk about confidence, courage, trust, decision making and believing in themselves.
Because that's what coaching really changes first.
If you've ever wondered what coaching can do, this episode offers a glimpse through the voices of women who've lived it.
As you listen, ask yourself one simple question.
Which woman's story feels most like yours?
Maybe that's where your next chapter begins.
Register for ‘Get Coached’ here - https://dawnowen.com/get-coached/
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jul 7, 2026
Jul 7, 2026
26 min
Have you ever wondered what actually happens in a coaching session?
In this week's episode, I'm pulling back the curtain and sharing exactly what coaching looks like, why it works, and why I still invest in coaching myself after all these years.
We'll talk about why your thoughts often feel like facts, how thought errors quietly keep you stuck, and why the problem you think you have is rarely the real problem. I'll also explain how my Self Coaching Model helps women create powerful breakthroughs by changing the way they think,a feel and take action.
If you've ever worried that you wouldn't know what to say in a coaching session, or you've been curious about working with me, this episode is for you.
I'm also inviting you to my FREE Get Coached session on 23rd July, where you'll learn one of my most powerful coaching tools, watch live coaching in action, and, if you want to, put your hand up and get coached yourself.
This could be the conversation that changes everything.
Register for ‘Get Coached’ here - https://dawnowen.com/get-coached/
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jun 30, 2026
Jun 30, 2026
33 min
Coaching changed my business.
But more importantly, it changed me.
In this first episode of a special three-part coaching series, I'm sharing why I genuinely believe coaching is one of the greatest investments you can ever make. Not because I'm a coach, but because I've lived the transformation myself.
We'll explore why coaching is about so much more than strategy, advice or accountability. It's about changing the way you think, challenging the stories your Brain Bandits tell you, making decisions from your Future Self, and becoming the woman capable of creating the life and business you really want.
I'll share some of the coaching conversations that completely changed the direction of my own life, why being wrong can be the greatest gift, and how coaching helped me stop surviving and start truly living.
If you've ever wondered whether coaching is worth it, this episode is for you.
This is Part 1 of a special three-part series leading up to my free Get Coached session on 23rd July.
I'd love you to listen, then come and experience coaching for yourself.
Register for ‘Get Coached’ here - https://dawnowen.com/get-coached/
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jun 23, 2026
Jun 23, 2026
23 min
This week I'm diving into a list that started life as a social media post and sparked a huge response.
The headline was simple - ‘things that took me from £65,000 in debt to over £700,000 in sales’..
In this episode, I'm unpacking each one and sharing why these lessons have had such a massive impact on my business journey.
We talk about getting clear on what you actually want, choosing one business model and sticking with it, becoming a better implementer, creating an offer you're obsessed with, selling consistently, building community, evaluating your results and understanding how your thoughts create everything you experience.
More importantly, we talk about the difference between consuming information and actually implementing it.
Because most women don't need another strategy.
They need to take action on what they already know.
If you've been feeling stuck, overwhelmed or frustrated that your results aren't matching your effort, this episode is a powerful reminder that small actions, repeated consistently, can change everything.
Listen in and choose one thing to implement today. 🚀
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jun 16, 2026
Jun 16, 2026
17 min
Today I want to talk about Transformation.
And specifically, how do you know you’re ready for a transformation?
For an upgrade. For a change.
How do you know when it’s just around the corner; when your next level is calling to you?
I talk about the Top 5 signs that show you are ready for a Big Transformation.
This is a JUICY one!!
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jun 9, 2026
Jun 9, 2026
22 min
Why are you still not making the sales you want?
In this week’s episode, I'm sharing a concept we're exploring inside MTFO Bootcamp that I believe every business owner needs to hear - Sales Identity.
Most women assume they're struggling to make sales because they need more followers, more leads, more visibility, or a better strategy. But what if the real issue isn't any of those things?
What if the problem is who you become the moment it's time to sell?
I dive into why the strongest belief in the room wins, how we unknowingly reject ourselves on other people's behalf, and why making assumptions about who will or won't buy is quietly costing you opportunities.
You'll hear real examples from my own business, learn why confidence is a reward rather than a prerequisite, and discover how to separate your job from your prospect's job when it comes to selling.
If you've ever questioned your offer, softened your certainty, or made a no mean something about you, this conversation is for you.
It's time to strengthen your Sales Identity and start making offers from belief rather than fear!
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

Jun 2, 2026
Jun 2, 2026
39 min
This week, I’m chatting to Karen Heap, Founder of Socially Shared Women’s Business Network, about their 8th annual Women in Business Conference.
The theme for the conference this year is ‘Confidence’, and in this chat, we are talking about -
Why I decided to be the Premier Sponsor of the event
What confidence is
Why it’s such an important topic for women
And what you can expect from the conference
Join us as we cover the many aspects of confidence for women, and I get a bit ranty, obvs!
Get your tickets to the Socially Shared Conference here - https://sociallyshared.co.uk/events/#!event/2026/6/12/socially-shared-8th-annual-women-in-business-conference
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/ Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook – https://www.facebook.com/groups/businessbadasscommunity

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