Becoming a Business BadAss

Are you overwhelmed… or are you simply doing too much?
In this week’s episode, I’m unpacking one of the biggest reasons so many women stay stuck in business - overcomplication.
Because scaling isn’t about adding more offers, more platforms, more strategies, more noise.
It’s about refinement.
Inside this episode, I’m breaking down the five ways you may be making business far harder than it needs to be, from listening to too many voices, to lacking constraint, to creating your own overwhelm, to constantly reinventing your offers instead of committing to one and selling it properly.
If your business currently feels heavy, chaotic, noisy, or like you’re spinning your wheels despite being busy all the damn time, this conversation is for you.
And if one of the places you’ve been stuck is trying to figure out what to sell, I’ve got you.
My live experience, Create Your Money Making Offer, starts next week and is designed to help you strip away the noise, create a clear offer, and start moving with confidence.
Hit play, then come take action.
 
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

Ever been so busy cranking out free content that you secretly wonder why your bank account isn’t keeping up with all that value you’re giving?
Well, this week’s podcast is gonna flip your whole perspective on its head!
Because the thing you think is most valuable - your content - is actually just the warm-up. 
The real magic, the actual transformation, starts with your offer.
We’re diving into - ✨ Why your offer is more valuable than your content (yes, really) ✨ How to stop undervaluing your offer without tinkering with bonuses or Canva worksheets ✨ The mindset shifts that make your offer feel safe and comfortable - for you AND your client ✨ How to present your offer so clearly and confidently that saying yes becomes a no-brainer
Your offer deserves to be the most valuable thing you do - and your clients are waiting for it!
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

It’s takeover time again… and this episode does not tiptoe politely around the edges of marketing.
This week, Rowena Wilding takes the guest-host seat in Becoming a Business BadAss to talk about the thing she sees sabotaging small business owners more than anything else -  random acts of marketing.
No useless hacks. No ‘just post more’ nonsense. Instead, Rowena breaks down her ROAR framework for marketing that actually works:
Research: Understanding what your audience really needs, not just what they say they want • Organise: Creating intentional marketing activity instead of chaotic visibility • Action: Why marketing is not passive, and why conversations close sales • Review: Treating every result as data instead of a personal failure spiral
She dives into the danger of hiding behind ‘busy work’, the myth that visibility alone creates revenue, and why so many brilliant business owners are exhausting themselves creating noise with no strategy behind it.
Expect straight-talking advice on funnels, follow-up, messaging, selling, audience psychology, and building marketing with actual teeth.
No beige. No background noise. Just practical strategy, sharp perspective, and marketing that sounds like a real human being.
 
Find Rowena here - https://wildingmarketing.co.uk/
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/elevatemm
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

If you’ve been stuck ‘figuring out your offer’, this episode is going to challenge you in the best way.
Because what I see time and time again is women telling themselves they need more clarity, more tweaks, more refinement… before they can really go all in.
But that’s not what’s actually going on.
In this episode, I break down why ‘offer confusion’ is often just a cover for avoiding decision-making - and how that pattern is costing you sales, confidence and momentum in your business.
I walk you through the identity shift from ‘thinking about selling’ to actually becoming someone who sells, and why waiting to feel certain is keeping you stuck.
You’ll hear exactly why there is no perfect offer, what’s really creating hesitation in your business, and what needs to change if you want to start making consistent money.
This is a straight-talking, no-fluff episode designed to get you out of circling and into action.
If you’re ready to decide and move, this one’s for you.
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

In this episode, I’m diving into something I’ve been seeing come up again and again with my clients - taking action from scarcity.
On the surface, it can look like you’re doing all the right things. You’re showing up, creating content, selling, and signing clients. But underneath it, there’s a different driver. Pressure, urgency, and that constant feeling of ‘it’s not enough.’
I break down what scarcity action really is, how it shows up in your business, and why it keeps you stuck in a cycle of chasing results without ever feeling stable.
We talk about the difference between taking action to create something versus taking action to fix something, and why that distinction matters more than your strategy.
I also share the key shifts that will help you move out of scarcity and into cleaner, more powerful action that actually builds momentum and consistency.
If you’ve been feeling like you’re doing a lot but not getting the results you want, this episode will show you why - and what to do about it.
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

If you’ve been telling yourself that you need more confidence before you can make money in your business, this episode is going to shift that for you.
I’m breaking down the difference between self-value and business value, and why confusing the two is keeping so many women stuck. When your results start to mean something about you, everything slows down. You hesitate, you overthink, and you stop taking the actions that actually create clients and money.
Using the TEAR model, I walk you through how your thoughts are driving your results and why you don’t need to feel ready to start moving. Confidence isn’t a prerequisite for action - it’s something that’s built through it.
I also share real business scenarios so you can see exactly how this shows up and what to shift instead.
Check out All The Things here - https://dawnowen.com/lfg
Join Create Your Money-Making Offer here - https://dawnowen.com/money-making-offer/
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

Let’s talk about Being In a Hole.
In this episode, I’m diving into what it really means to feel stuck in your business or life - and why most women stay there longer than they need to.
Because the truth is, it’s not the situation keeping you stuck… it’s how you’re responding to it.
I break down the patterns I see all the time - panic, pressure, overthinking, over-consuming - and how they’re actually reinforcing the very results you’re trying to change.
We also look at the shift that changes everything - moving from reacting in the hole to leading yourself through it.
This isn’t about pretending things are easy or bypassing hard seasons.
It’s about becoming the woman who knows how to move, even when things feel messy, slow, or uncertain.
If you’ve been feeling stuck, overwhelmed, or like nothing is quite landing the way you want it to, this episode will give you the perspective shift you need to start moving again.
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

This week’s episode is a bold and honest conversation about entitlement and how it might be quietly holding you back in your business.
I’m diving into the subtle ways this shows up through thoughts like ‘I should be further along’ or ‘I don’t want to do that’ - and why those patterns are far more powerful than you realise.
We explore how these thoughts create a cycle that keeps you stuck, even when you’re taking action, and why expecting results without the required effort will always limit your growth.
I also share real examples from my own experience and coaching conversations, alongside a practical exercise to help you identify where your expectations and actions don’t currently match.
This episode isn’t about judgment - it’s about awareness, ownership, and stepping back into your power.
If you’re ready to stop waiting for things to change and start creating results on purpose, this one will give you the shift you need.
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

In this episode, I’m not giving you a polite Q1 reflection. I’m giving you the truth.
Because if your results didn’t look how you wanted in the first three months of the year, it’s not because you need a better strategy. It’s because you’ve been drifting.
And drift is subtle. It looks like being busy, staying in your business, doing ‘something’… but avoiding the things that actually create results.
We’re diving into the real difference between drift and self-leadership, and why leading yourself based on how you feel will always create inconsistent results.
I walk you through the tiny, everyday moments where you stop leading and start negotiating with yourself, and how those moments are shaping your identity and your outcomes.
No fluff, no sugar coating, just a clear look at what’s actually been going on and what needs to change if you want Q2 to look different.
Because you’re not missing information.
You’re missing a decision.
 
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity
 

This episode is going to hold up a mirror.
Right now, inside Making Money With Your Thoughts, I’m seeing the same pattern again and again. Women thinking their problem is strategy, pricing or the market, when actually it’s their thinking.
In this episode, I’m not walking you through the full coaching process. I’m showing you the thoughts that are really driving your results. The ones that feel normal, logical and true, but are quietly shaping how you show up, how you sell and what you create.
We break this down into two key areas - what you believe about yourself, and what you believe about your clients. Because both of these are influencing every action you take in your business.
If you’ve ever thought ‘people aren’t buying’ or ‘it’s just not working for me’, this episode will challenge that in a powerful way.
Check out All The Things here - https://dawnowen.com/lfg
Join Becoming a Business BadAss here - https://www.becomingabusinessbadass.co.uk/
Check out The Ultimate Mindset Hack here - Https://dawn-owen.newzenler.com/courses/thoughts
Check out the BadAss Boardroom here - https://dawnowen.com/BOARDROOM/
Check out our next Business BadAss Live! event here - https://www.businessbadasslive.co.uk/    Use code ‘PODCAST20’ for £20 off!
Don’t forget to come join us inside the Business BadAss Community on Facebook –  https://www.facebook.com/groups/businessbadasscommunity